Downtown welcomes new boutique, Teja’s
Selma welcomed another location for residents to find accessories, fashions and gifts, Monday, with the grand opening of Teja’s on Broad Street.
The location that used to be home to Truax & Co., has now been renovated and taken over by shop owner Kateja Schmitt.
“You can see that the colors are different, and also you’ll find that the arrangement and layout of the products are different,” Schmitt said, pointing to the vibrant purple wall that now separates Teja’s from the back of the space, which is still connected and owned by Butler Truax Jewlers. “This shop is a lot different than the rest of the shop, and it’s for all ages.”
Schmitt said opening her own boutique is something she’s wanted to do for a while, but plans finally started coming together last December. She said the experience has been “quite a journey.”
Between the bright purple wall, new décor and various hanging lighting arrangements, Schmitt said the most important thing she wants guests to notice when they come into Teja’s, is the ambiance.
“It’s calm, it’s peaceful, it’s enjoyable and it’s exotic,” she said. “When you come in here — even if you don’t feel like buying right now — you can have thoughts about later on. You can buy gifts for any occasion.”
Like many of the other boutiques located on Broad Street, Teja’s sells a variety of candles, handmade soaps, jewelry, accessories and more, but Schmitt said her shop is different.
“I want to say I’m competing with them, but at the same time I like to be part of everybody in the different shops. The thing is, most of the boutiques, they’re concentrating on clothes and little gifts, but I know that every single boutique has something for somebody,” Schmitt said. “I think Selma needs a variety. They may be selling a bracelet with a cross, and I’m selling a bracelet with a cross, but they are a little bit different design, because everybody needs something in a different way.”
Schmitt said all of her items can be purchased at prices that are reasonable for everybody, and noted that the best part of Teja’s opening day was simply seeing the faces of people when they walked in for the first time.
“What amazed me is when people come in and they say, “Wow!” That’s what makes it the best, just for them to be so excited about the look [of the store],” she said. “When you get that first impression on their face and they come in here, it’s the best feeling.”
Teja’s store hours are 10 a.m. to 5:30 p.m., Monday through Saturday.