With less than two weeks remaining, United Way executive director Jeff Cothran said the organization’s fundraising goal for 2010 is within reach.

However, he added, they are still $11,000 shy of the $300,000 target needed before the calendar rolls over to 2011.

Over the next 14 days, Cothran said they will know whether or not the campaign surpasses last year’s totals.

“Many accounts are still outstanding at this time,” he said. “We anticipate getting their totals in very soon.”

Already, Cothran said several divisions have exceeded last year’s giving.

“We have received a report from the Hyundia Plant in Montgomery and the Selma Employees of that facility have pledged over $12,000 and with the corporate match the total giving will exceed $18,000 this almost doubles last years contributions,” he said.

The fundraising campaign will end Dec. 31, but Cothran encouraged people to continue to make donations throughout the year by calling 874-8383.

“They can mail a pledge in to us, or send a check to P.O.. Box 298, Selma Ala.,  36701,” he said. “With one contribution the donor is providing support to our 15 agency partners.”

The board of directors insures that the money stays in Dallas County to fund a wide range of programs.

Cothran said United Way also operates three direct service programs. This again multiplies the United Way’s affect in the community.

Cothran said he understands the tough economic conditions people in the Black Belt face, but also stressed help is needed now more than ever.

“The current economy is making it difficult for everybody. And especially among charities,” he said. “Last year giving to United Way state wide was down in some communities 25 percent. The need in our area has only increased with the continuing recession.”

Cothran said any gift a person can make is greatly appreciated and needed.

“We will accept donations year round but in order for us to make our contract allocations to our partners we really need folks to make their pledges as soon as possible,” he said.