The Diamonds, a vocal quartet, will perform at Pickard Auditorium on March 3 at 7:30 p.m. as part of the Selma Community Concert Association’s spring series. The Diamonds’ song “Little Darlin'” sold one million copies when it was released more than 50 years ago.

SCCA president Doris Holland said she expects The Diamonds to be a big hit with Selma residents, particularly the older folks who remember the golden years of 1950s vocal groups.

“They like to reminisce,” Holland said. “We that that would be a really good show for Selma.”

Tickets cost $30 for adults and $15 for students and are still available at the Selma-Dallas County Public Library, the Selma-Dallas County Chamber of Commerce and at the box office the night of the show. Traditionally, the SCCA only sells season tickets for its concerts. Holland said the demand was just too high for this particular show. So the SCCA decided to make an exception. A friend from out of town even called Holland and said she would like to come.

“We would like to have a full house,” Holland said.

Holland knew she wanted The Diamonds to come to Selma when she saw them perform on Alabama Public Television. She said The Diamonds also recently performed an APT sponsored show in Birmingham recently where tickets sold for $100 apiece. This makes the price for the Selma show a steal, she said.

“It’s a popular thing to do,” Holland said. “To listen to the doo-wop music.”

Arts Revive board member Fran Pearce said she supports any effort to bring entertainment to Selma. Arts Revive and the SCCA have worked together in the past to promote each other’s events. Pearce said the price for a ticket is one of the best values in town.

“It costs you double that to go to a concert someplace else,” she said. “It’s just a great mini-vacation for me and my husband when we get to go to one.”