The man who knows what women want

Published 12:00 am Thursday, July 24, 2003

Derrell Curry credits a shopping trip with his mother for the inspiration behind his latest business venture.

Curry said he was driving his mother around Montgomery recently, looking for the perfect accessories to go with one of her evening gowns, when inspiration struck.

The Selma resident said the shopping adventure made him realize the need for an accessory store a little closer to home.

Instead of waiting around for one to open up, the 26-year-old decided to open his own. That’s how Studio 27, named for the number on Dallas County license tags, came into being.

Studio 27 officially opened its doors to the public on Wednesday with a grand opening ceremony in the Selma Mall.

Located next door to Goody’s Family Clothing, the store offers a wide range of watches, hats, belts, purses, necklaces, earrings and anything else a woman might need for a night on the town.

Curry said he believes that despite being a man, he has a pretty good idea of what women want.

With the opening of his new store, Curry said he is hoping to persuade people from Dallas and surrounding counties to look to Selma for their shopping needs.

With his first business already under way, Curry said he plans to expand into other markets and create a franchise operation.

Curry said that through his new store, he is hoping to change the way Selma women look at fashion.