T.O.M.A. survey targets local name recognition

Published 12:00 am Thursday, February 27, 2003

A recent survey conducted by a national research firm shows many local businesses are not easily recalled by Selma-area residents.

The survey was conducted by T.O.M.A. Research and American Consulting Services during late January.

The T.O.M.A. group will present its research Tuesday, March 4, from 8 a.m. to 10:30 a.m. at the Carl Morgan Convention Center. Breakfast is included and this free seminar is being sponsored by The Selma Times-Journal.

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The seminar will show which area businesses have strong, un-aided recall among consumers (Top of Mind Awareness) and which businesses do not. Business owners will be able to see how they ranked among their competitors.

The surveys included 48 business categories ranging from dentists to shoe stores.

Businesses will be shown how to increase their T.O.M.A. level.

This will be shown not only through ways of advertising, but also through customer service techniques and other areas.

This seminar has been conducted in over 900 communities across the United States.

The seminar will also show how other businesses across the United States have used this information to make their business more prosperous.

Reservations can be made through The Selma Times-Journal by calling 875-2115 ext. 128. The deadline for reservations is 5 p.m. Friday.