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By NICHLOS CUTRELL | Special to the Selma Times-Journal

SELMA – Selma Rocked out this past weekend when the Riverfront Pink Power Rock Fest returned to the Riverfront Amphitheater on Saturday, Oct. 11, drawing a lively crowd for an evening of music, community, and breast cancer awareness.

The free concert, part of the Levitt AMP Selma Music Series, aimed to both entertain and educate, highlighting the importance of early detection while celebrating survivors and honoring those affected by the disease.

“The concerts intend to activate an underused public space in our community, foster social connections and inclusion, encourage cultural and economic revitalization, as well as support racial healing and narrative change.” Said Lydia Chatmon event organizer.

The festival saw Toia Jones, a rising star known for her appearance on The Voice, and the Seratones, a rock and soul band from Shreveport, Louisiana. Attendees were encouraged to wear pink in support with breast cancer survivors and in memory of those lost to the disease. The amphitheater was filled with music fans and community members eager to enjoy the lineup.

In addition to the music, the event included educational booths and resources on breast cancer screening and prevention. Local organizations, including the Alabama Breast and Cervical Center Early Detection Program and the Joy to Life Foundation, provided information on free and low-cost screenings, as well as support services for patients and families. Volunteers handed out brochures, pink ribbons and wellness tips, making the festival as informative as it was entertaining.

“People can expect to dance, sing, laugh, and experience joy in the safety of their hometown” Chatmon said.

The riverfront Amphitheater also hosted food trucks and local vendors, giving Eventgoers a chance to sample Southern fare, handmade crafts and beverages while mingling with friends and neighbors. Children played in activities areas, and live demonstrations showcased local talent and community organizations. The combination of music, education and community engagement created a festive and purposeful atmosphere.

The Riverfront Pink Power Fest was one of the final concerts in the 2025 Levitt AMP Selma season, which has featured 10 free, family-friendly concerts from June through October. Organizers said the Pink Power Rock Fest has become one of the season’s most anticipated events due to its combination of live music and advocacy.

By the end of the event, the Riverfront Amphitheater had seen hundreds of attendees, all enjoying a night of music, unity and purpose. Organizers emphasized that events like the Pink Power Rock Fest are more than just concerts, they are a statement of solidarity and hope, reminding Selma residents that awareness and community support are vital in the fight against breast cancer.

For more information on upcoming Levitt AMP Selma events or ways to support local breast cancer initiatives, community members can visit selmatimesjournal.com or contact the Black Belt Community Foundation.