Candidates raised tens of thousands of dollars for Dallas County’s 2014 primary races, with most of the money going toward various forms of advertising.

Sheriff Harris Huffman raised more than a dozen times his competition — Lee Green — and a few thousand more than any other local candidate, according to campaign finance reports ending June 6. Huffman’s campaign raised $17,610 in total.

Though the sheriff’s race included the most raised by an individual, the Dallas County tax collector’s race included the most in total contributions, with $27,078.72.

The tax collector’s race was also the closest, with Tammy King winning by less than a one-percent margin over Cicely Curtis.

In the case of both races, most contributions came from individuals rather than political action committees or corporations.

Dallas County Probate Judge Kim Ballard, who administered the 2014 election, said contributions may not always result in votes.

“It’s a tricky thing,” Ballard said. “If you see a corporate or a PAC donation, it doesn’t directly translate directly to votes. With an individual person, you are almost guaranteed a vote.”

Most campaign money was directly funneled into advertising, according to finance reports. Perhaps the most visible example of campaign advertisements is roadside signs. Though, it’s unclear how campaign advertisements play into votes. Several Selma residents said learning about candidates is more important than simply seeing a name on a sign.

“I’ve got to know something about them,” said Selma resident Willie Glover, who voted in the recent primaries. “It might just be talking to someone, but I always try to find out who the candidates are.”

Selma resident James Hall, who said he also voted in the primary races, echoed Glover’s comments, but has a different way of learning about candidates.

“Sometimes it’s just talking or word of mouth, but I try to make it my business to have a one-on-one conversation with them,” Hall said.

Ballard said voters may not consciously think political signs make a difference, but for unknown candidates, advertising can help with visibility.

“Campaigning is a science; It’s all about recognition,” Ballard said.

In his experience as probate judge, Ballard said voters usually decide one of two ways if unfamiliar with candidates in a particular race. He said voters either choose the first name on a list or use name recognition.

By far, the most effective campaign method is walking door to door, Ballard said. Though, it takes a significant amount of time.