Schools could do better job telling their stories

Published 11:45 pm Saturday, March 24, 2012

Monday and Tuesday will be days of recognition for the Lady Hornets of Concordia College.

It’s only been a matter of weeks since Concordia claimed the United States Collegiate Athletic Association women’s basketball championship.

In doing so, they placed another flag in the national landscape proving that some of the best basketball in the nation is played right here in Alabama’s Black Belt.

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And once you take into account the Lady Hornets had to beat the Selma University Lady Bulldogs in the national championship game, then you can begin to fully appreciate just how tough the task was to win the title.

That’s right, the Concordia College-Selma Lady Hornets, whose school is located on Franklin Street, played Selma University, located on Lapsley Street, for the USCAA championship in a game played in Uniontown, Penn.

Both teams deserve our congratulations for a great season and our thanks for the way served as distinguished ambassadors for Selma.

What is unfortunate, is that many in Selma know very little of the athletic prowess of the collegiate programs here in Selma.

Few would know Wallace Community College-Selma’s Lady Patriots basketball team was one of the strongest in Alabama this season, and fewer still actually attended one of their games.

Even though these teams have players with local connections, the schools have done a poor job in marketing their games, their successes to the Black Belt community.

There is little doubt that if these schools put forth the effort, the energy to promote their games, they would see an increase in ticket sales, an increase in revenues and an increased ability to further support their athletic programs.

In the end, these schools are our schools and we want to make sure they have the support and ability to keep up their winning ways.