Selmians make TV debut
Published 12:00 am Sunday, June 13, 2004
There are a lot of famous names on the list of people who have managed to survive cancer over the past few years: cyclist Lance Armstrong, comedian Tom Green, actors Robert DeNiro and Elizabeth Taylor, singer Rod Stewart-and Selma’s own Ashley Moore.
Though Ashley may be too young to know her celebrity counterparts, she joined their ranks after her cute, freckled face and spunky attitude began being broadcast across the state.
The new Blue Cross Blue Shield of Alabama commercial features Ashley, her parents Jon and Debbie, and older brother Jones talking about Ashley’s 14-month ordeal with cancer.
“I’ve already signed three autographs so far,” said the 10-year-old Ashley.
Jon and Debbie say they have also been receiving lots of phone calls from family and friends once the commercial aired.
“I don’t have a day that goes by without someone calling,” Jon said. “I even had a friend of mine from Florida call to say he’d seen it.”
The Moore family is not exactly sure how they were selected to be in the commercial or how the company learned of their story.
Jon said a representative from a Dallas-based production company interviewed him in February about the family’s ordeal with cancer, and notified them a month later that filming would soon start in Selma.
After scouting locations, shooting began on morning of March 18.
“It was all day long,” said Debbie. “We started at 7 a.m. and ended around 5:30 p.m.”
Debbie said Ashley enjoyed filming the commercial, especially having a make-up artist fix her hair and make-up.
“They asked me questions, like what I wanted to be when I grow up,” Ashley said. “I told them I wanted to be a doctor.”
The first broadcast of the Blue Cross Blue Shield was at the end of the Talledga NASCAR race on April 25.
“The Saturday before, they sent us a DVD with the commercial on it,” Jon said. “They couldn’t have done a better job.”
In the commercial, Jon is shown talking about how he and his family relied on Blue Cross Blue Shield when it was discovered in 1999 that Ashley had a extremely rare tumor in her shoulder blade.
“In May of that year, we went to Houston to the M.D. Anderson hospital to have her shoulder blade removed,” Debbie said. “The only doctor who had performed that type of surgery was there.”
After the surgery and 17 chemotherapy treatments, doctors predicted Ashley would not have much movement in her arm.
“Now she climbs on monkey bars and bend her arm back,” Debbie said. “We go to M.D. Anderson every two years for check-ups, and there are a team of doctors who want to see her move her arm.”
Jon said his comments and praises of Blue Cross Blue Shield on the commercial are all true, and no one gave him script to read.
“They just asked us questions, and are answers are what you see on the commercial,” he said.
The commercial will continue to be shown periodically throughout the next 12 months.
This week, Ashley will be enjoying her new celebrity status with friends at Camp Smile-A-Mile, a special camp for children with cancer.
“Maybe when I’m there, I can give out lots of autographs,” she said.