School and community relationsPublished 10:21pm Thursday, January 26, 2012
The central office staff plays a vital role in the success of a school district. Central office personnel should be resourceful and supportive to school administrators, teachers, and students. The first impression of a school system received by a visitor is often a lasting impression; therefore, it is necessary to do everything possible to make these impressions pleasant and favorable. There is no one public. Courtesy to everyone that begins with the receptionist should be the norm and authentic. Also, telephone courtesy is most important for establishing good first impressions.
The Selma City School System has an impressive central office staff in Aelia Adams, Lisa Bamberg, Sadarry Bennett, Stephanie Bowman, Janet Bradley, Arthur Capers, Earl Coleman, Verdell Lett-Dawson, Zanetta Simmons-Ervin, Barbara Foster, Marchina Harrell, Grindal Harris, Vera Jackson, Louis Green, David Jones, Henry Jones, Marsha Jones, Melvia Elaine Martin, James Marshall, Raymond Mathiews, Sandra Purdie, Joslyn Tari Reddick, Janice Roseberry, Jerry Smith, Mamie Williams Solomon, Calvin Strong, George Tolbert, Oliver Waters, and Daisy Williams.
A school system and an individual school have public relations whether they try to or not. The principal is one of a school’s public relations agents. The school’s most important public relations agent is the student. Parents frequently ask their children, “What did you do in school today?” A favorable answer or comment creates a good will toward a school. Actually, the root of all public relations is in the classroom with effective teaching.
The Selma City Schools have great public relations agents in principals Joe Peterson, Junior, Bertram Pickney, Taurus Smith, Jeanne A. Brust, Robert Carter, Marie Elizabeth Taylor, Wanda McCall, Aubrey Larkin, Junior, Concetta Burton, James Pope, Logan Searcy, and Jacqueline Harrell Walker. This cadre of principals is instructional leaders and managers. They manage people, things, ideas, and times.
Principals share instructional leadership with teachers. Every teacher in a school is an instructional leader, also. Teachers’ input in shared decision making, collaboration in developing the continuous improvement plan, and their participation in professional learning communities are of utmost important.
Central office personnel, principals, teachers, and students are collectively school public relations agents.